M. Carole Macklin : rechercher sur Z-Library

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1

Sex Role Stereotyping in Children's Advertising: Current and past Trends

Macklin, M. Carole, Kolbe, Richard H.

Journal:

Journal of Advertising

Année:

1984

Langue:

english

Fichier:

PDF, 1.49 MB

english, 1984

2

Is it Always as Simple as “Keep it Simple!”?

Macklin, M. Carole, Bruvold, Norman T., Shea, Carol Lynn

Journal:

Journal of Advertising

Année:

1985

Langue:

english

Fichier:

PDF, 1.47 MB

english, 1985

3

The influence of model age on children's reactions to advertising stimuli

M. Carole Macklin

Journal:

Psychology and Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 910 KB

english, 1990

4

A Bibliography of Research and Writings on Marketing and Advertising to Childrenby James U. McNeal

Review by: M. Carole Macklin

Journal:

Journal of Marketing Research

Année:

1993

Langue:

english

Fichier:

PDF, 500 KB

english, 1993

5

The effects of an advertising retrieval cue on young children's memory and brand evaluations

M. Carole Macklin

Journal:

Psychology and Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 1.27 MB

english, 1994

6

From the Guest Editor

Macklin, Carole

Journal:

Journal of Advertising

Année:

1998

Langue:

english

Fichier:

PDF, 171 KB

english, 1998

7

Is It Always as Simple as "Keep It Simple!"?

M. Carole Macklin, Norman T. Bruvold and Carol Lynn Shea

Journal:

Journal of Advertising

Année:

1985

Langue:

english

Fichier:

PDF, 1.70 MB

english, 1985

8

Preschoolers' Learning of Brand Names from Visual Cues

M. Carole Macklin

Journal:

Journal of Consumer Research

Année:

1996

Langue:

english

Fichier:

PDF, 506 KB

english, 1996

9

Advertising to Children || From the Guest Editor

Journal:

Journal of Advertising

Année:

1998

Langue:

english

Fichier:

PDF, 292 KB

english, 1998

10

Sex Role Stereotyping in Children's Advertising: Current and Past Trends

M. Carole Macklin and Richard H. Kolbe

Journal:

Journal of Advertising

Année:

1984

Langue:

english

Fichier:

PDF, 1.61 MB

english, 1984

11

Measuring Preschool Children's Attitude

M. Carole Macklin and Karen A. Machleit

Journal:

Marketing Letters

Année:

1990

Langue:

english

Fichier:

PDF, 913 KB

english, 1990

12

Book Review: A Bibliography of Research and Writings on Marketing and Advertising to Children

Macklin, M. Carole

Journal:

Journal of Marketing Research

Année:

1993

Fichier:

PDF, 404 KB

1993

13

The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods

J. Colleen Mccracken, M. Carole Macklin

Journal:

Marketing Letters

Année:

1998

Langue:

english

Fichier:

PDF, 91 KB

english, 1998

14

Book reviews

Timothy L. Wilson, Jon M. Hawes, Stephen S. Batory, M. Carole Macklin

Journal:

Journal of the Academy of Marketing Science

Année:

1989

Langue:

english

Fichier:

PDF, 544 KB

english, 1989

15

A Myelin Proteolipid Protein-LacZ Fusion Protein Is Developmentally Regulated and Targeted to the Myelin Membrane in Transgenic Mice

Patricia A. Wight, Cynthia S. Duchala, Carol Readhead and Wendy B. Macklin

Journal:

The Journal of Cell Biology

Année:

1993

Langue:

english

Fichier:

PDF, 3.66 MB

english, 1993

16

Overweight and Obesity in a Sample of Children With Autism Spectrum Disorder

de Vinck-Baroody, Oana, Shui, Amy, Macklin, Eric A., Hyman, Susan L., Leventhal, John M., Weitzman, Carol

Journal:

Academic Pediatrics

Année:

2015

Langue:

english

Fichier:

PDF, 251 KB

english, 2015

17

Preschoolers' Learning of Brand Names from Visual Cues

Macklin, M. Carole

Journal:

Journal of Consumer Research

Année:

1996

Langue:

english

Fichier:

PDF, 836 KB

english, 1996

18

Refuting a Competitor's Advertising Claim

Carole Macklin, M., Macklin, Crofford J.

Journal:

Journal of Business Strategy

Année:

1987

Langue:

english

Fichier:

PDF, 216 KB

english, 1987

19

The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods

J. Colleen Mccracken and M. Carole Macklin

Journal:

Marketing Letters

Année:

1998

Langue:

english

Fichier:

PDF, 1.54 MB

english, 1998

20

Preschoolers' Understanding of the Informational Function of Television Advertising

M. Carole Macklin

Journal:

Journal of Consumer Research

Année:

1987

Langue:

english

Fichier:

PDF, 533 KB

english, 1987

21

The Impact of Audiovisual Information on Children's Product-Related Recall

M. Carole Macklin

Journal:

Journal of Consumer Research

Année:

1994

Langue:

english

Fichier:

PDF, 525 KB

english, 1994

22

Psychometric Investigation of Rossiter's Short Test Measuring Children's Attitudes toward TV Commercials

Macklin, M. Carole

Journal:

Psychological Reports

Année:

1984

Langue:

english

Fichier:

PDF, 139 KB

english, 1984